Dat Xanh Group needed to constantly do market research to learn about customer needs and preferences in market segments where Dat Xanh wanted to do business. Dat Xanh had used other channels, such as Facebook and Youtube, but the effort was ineffective because it was done manually and resources-intensive.
The company was also having difficulty in data collection because of anti-crawlers of many platforms. Dat Xanh needed a solution to overcome these issues to conduct effective market research.